Hi！I 'm Teng ☕️ Let’s sync
—over caffeine or a piece of napkin.
⚡️ I’m always game for a deep dive into product logic, a wild brainstorming section, or a debate on where to find the best coffee in New York. If you’ve got a complex challenge or just a spark of an idea, let’s make it real！
Teng Yu
Product Designer | Multi-disciplinary Strategist
01 The Profile
I am a Product Designer based in New York, dedicated to architecting seamless digital-physical ecosystems. My work sits at the intersection of complex UX logic and high-fidelity craftsmanship. From automotive interfaces to immersive exhibition systems (like Alibaba’s Olympic Pavilion), I transform abstract business strategies into intuitive, user-centric products.
02 AI-DRIVEN WORKFLOW
I don’t just use tools; I architect workflows. I actively integrate Generative AI into my design process to accelerate ideation and precision:
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Gemini & Google Stitch: For rapid narrative prototyping and cross-modal logic mapping.
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Recraft.ai & Claude Design: For high-speed visual asset generation and iterative UI testing.
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AI-Assisted Research: Leveraging LLMs to synthesize user data and complex sensory constraints.
03 PHILOSOPHY
My MFA at SVA (Products of Design) instilled in me a "System-first" approach. My thesis explored the gamification of public spaces—a foundation that allows me to design beyond the screen, focusing on how digital logic can revitalize physical behavior.
04 STRATEGIC MINDSET
My perspective is shaped by entrepreneurial rigor. Having scaled brands like Nan Xiang Soup Dumplings and collaborated with icons like IDEO and Alibaba, I view design as a strategic lever. I ensure every pixel and every interaction serves both the user's intent and the business's long-term commercial goals.
05 CORE VALUE
At my core, I am a multidisciplinary storyteller with a "polyhedron" perspective—viewing every project through the lenses of strategy, culture, and human behavior.
I am also a natural brainstormer who thrives on transforming abstract concepts into actionable creative blueprints. By combining top-tier product strategy with a rigorous design methodology, I don't just solve visual problems; I architect the narrative and logic that define product and brand. I bridge the gap between industries and mediums, ensuring that every creative decision is a strategic move toward long-term success.
💪 Discipline: A daily gym ritual that fuels my mental clarity and persistence.
📷 Observation: Exploring the world through a lens, capturing the intersection of architecture and human flow.
🖼️ Curation: Constantly wandering through galleries and exhibitions to keep my visual vocabulary sharp and contemporary.